BARRIO for Melbourne Food & Wine Festival 2019

Client: The Entree.Pinays (Volunteer Work)

The Entree.Pinays hosts a Barrio dinner as part of the 2019 Melbourne Food & Wine Festival’s Global Dining Series. Barrio means neighbourhood in Spanish and is used similarly in Filipino dialects to refer to one’s hometown. The Entree.Pinays brings the Barrio together to feast on Filipino flavours at one of the world’s top food and wine events taking place in Australia.

Rationale: The overall inspiration for this campaign is shining light on the Filipino culture as a whole. From the Filipino produce illustrations for wall decorations and merchandise, to the typeface and postcard imagery showing how Filipinos eat with their hands. All tied in together by the red and brown colour palettes which represent the resilience, energy and passion of Filipinos not just in Australia but in the global culinary scene.

ILLUSTRATION – PUBLICATION DESIGN – MARKETING – BRANDING

The Filipino produce illustrations are now permanently displayed at Rice Paper Sister on Hardware Lane, Melbourne.
First and last images are sourced from Melbourne Food & Wine’s 2019 Press Kit.